If you’re interested in building your massage business on social media (and you’ve been reading any of our articles) you’ll find no shortage of “how to” posts. Sometimes if you’re lucky you’ll find some “how not to” articles.
This is one of those.
The amount of time you want, or are able, to put towards marketing your massage business may be limited. If either one of these is true, then finding articles by other business marketers detailing their mistakes and listing social media habits to avoid is often more helpful than the vast amount of “Do it like this!” posts.
We found the first two “mistakes” particularly helpful, especially if you only have a limited amount of time to put towards marketing your business on social media:
Mistake 1: Focusing on quantity over quality. Unless you have oodles of free time and just LIKE the process of blogging, tweeting, or creating image posts, it’s helpful to know that you don’t have to do it, like, ALL THE TIME. Find a regular rhythm that you can sustain.
Mistake 2: Being on all social media platforms. Similar to the first one, who has time to learn how to do ALL the various platforms? And even if you’re familiar with them, how is it possible to post on all of them? Simple answer: it’s not. Find a few of your favorites, and figure out how to use a post-scheduler like Hootsuite (the free version!) and simplify the process.
Read eight more mistakes here:
Image courtesy of: jaywillis1
“This might sound contradicting — and it’s scary for us to admit.
But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves.
Mistakes that have cost us reach and engagement, maybe even fans and customers.
Now that we have learned from many of those mistakes, I would love to share our top 10 and how you can avoid committing them yourself.
Let’s get started…”