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Should You Register Your Massage Therapy Business on Yelp? Read This and Decide

By judy | October 25, 2017

Yelp is an online tool that has become known as the most powerful review site. Founded in 2004, creators claim the original purpose for the site was to help people find the best local businesses. Today the platform claims to have 135 million monthly users, and search engine results prove that Yelp is a powerful … Read more

Still Don’t Have a Website? Learn Why You’re Missing Out on 80% of Possible Customers

By judy | October 25, 2017

According to a 2016 study, 46 percent of small businesses in the U.S. still don’t have a website. The study surveyed 350 businesses, most of which had less than 10 employees. The sad thing about this study is that these businesses are possibly losing out on as much as 80% of their possible customer base. … Read more

Facebook is Still KING…and You Should Be Using It to Promote Your Massage Therapy Business

By judy | September 4, 2017

While many of us still only use Facebook as a means to connect and share with family and friends, the following statistics show how vital it is to take this social media platform seriously. If you have a massage therapy business, you can be using the incredible reach of Facebook, along with social media sites … Read more

There’s Still Time for You to Make Plans for the AMTA 2017 Convention, Sept. 14 – 16 in Pasadena, CA

By judy | September 4, 2017

 There’s still time to make your plans to get to Pasadena, CA, for the AMTA 2017 National Convention! And sight-see while you’re there: Just northeast of downtown Los Angeles, Old Pasadena is in the center of the city, is a historic walking district with shopping and dining, and famous for its Victorian and art deco … Read more

Why You Should Think About Offering Massage Therapy Clients a Customer Loyalty Program

By judy | September 4, 2017

If you currently have a few seriously loyal clients and a few who seem to come back fairly often, why not try out a customer loyalty program? The fact is that 68% of customers leave because they feel brands do not care about them, and the cost of these lost customers can add up fast. … Read more

Why You Should Think About Offering Massage Therapy Clients a Customer Loyalty Program

By judy | September 4, 2017

If you currently have a few seriously loyal clients and a few who seem to come back fairly often, why not try out a customer loyalty program? The fact is that 68% of customers leave because they feel brands do not care about them, and the cost of these lost customers can add up fast. … Read more

If You Haven’t Discovered the Benefits of Herbal Compress Massage Therapy, Read This (w Video)

By judy | August 29, 2017

Herbal compress therapy is a beloved form of therapeutic heat massage. The practice is believed to go back almost 5,000 to Thailand. Some think the practice might have started in India.  Wherever its roots lie, it is a soothing and healing tradition in which the therapists will apply the compress – a muslin ball containing … Read more

The Body’s Healing Power is Behind the Mysterious Bowen Bodywork Techniques (w/Video)

By judy | August 29, 2017

Bowen Therapy is named after its founder, Thomas Bowen (1916–1982), who was a self-taught “manipulative therapist.” According to The American Bowen Academy, “Bowenwork® is a system of touch that initiates a series of responses through stimulation of the nervous, musculoskeletal, fascial, and energetic systems of the human body.” Bowen bodywork is extremely minimalist; practitioners use … Read more

Learn How Bamboo “the wonder tool” is Used in Bamboo Massage Therapy (w/ Video)

By judy | August 29, 2017

Bamboo has been used in Asia for thousands of years, for everything from being used as the first form of Chinese “paper” to being used to create bridges, furniture, musical instruments, decorations, building materials, art, utensils and farming tools.  Bamboo has also always been used as a medicinal tea, and in soups and food preparation. … Read more

What You Should Know About Anma Japanese Massage Therapy (w Video)

By judy | August 29, 2017

Anma is a Japanese massage form that is thought to have come from the Chinese Tui Na massage practice. The complete system of anma as its own special modality was created in 1320 by Akashi Kan Ichi. Anma is a vigorous therapy, combining forceful manipulation and acupressure applied to specific areas and meridians. Practitioners use … Read more