20 Suggestions for Using Video in Your Marketing, From Beginner to Advanced

Using videos in business marketing is fast becoming the only way to go for companies large and small. And maybe you’ve thought about how, and where, to start.

Luckily there are lots of free video editing programs you can access online to help put your footage together. Hubspot’s article “7 of the Best Pieces of Free Video Editing Software” has you covered in that department.

But that’s sort of putting the cart before the horse…because first, you have to have something to edit. So what kind of ideas make good videos? 

Maybe you want to start with a simple introduction of yourself and your business? Where do you want it to take place — in your massage office, on a beach, in a park? Do you want anybody else to be in the video with you — a client, whether “real,” or a friend standing in? Maybe you want to ask a couple of clients to speak about how your practice has helped them.

Check out the following blog for great ideas on how to start crafting a video.

Image courtesy of: Vistek Ltd

“There’s no getting around it — marketers must create video content if they want to broaden their reach and connect with audiences across platforms — such as on blogs, YouTube, social media, and search engines. 

Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response. In our 2017 State of Inbound report, nearly half of marketers reported they’d be investing in creating YouTube and Facebook videos in the coming year. And according to Cisco, video content will account for 69% of all consumer internet traffic by the end of this year.

Are you ready to start creating video content as part of your marketing strategy? We’ll give you some ideas for videos you can film and offer up some tips for integrating them into your marketing.

20 Video Marketing Ideas to Try

Many marketers know that they need to start using video, but when it comes time to sit down and create one, they’re lost for what to do. Here are a few ideas for both pre-recorded and live videos that your business could actually use.

Pre-Recorded Video Ideas


  1. Create short “thank you” videos from your team to new customers or customers that you upsell.
  2. Film a screencast demo of your product.
  3. Create an animated GIF of how to perform a function of your tool.
  4. Film 15-second testimonials from real customers and evangelists.”

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