Not every client will be coming back.
Some of your clients will, for reasons, unknown, never be seen in your office again. And it will have nothing to do with what you did or didn’t do.
But it’s always easier to accept when clients don’t return if you know that you have done everything possible in advance to make their experience as positive as possible.
There are some basic things that you will want to make sure are top-notch: the look and feel of your office sets a tone and a mood, and putting some thought into creating a peaceful and physically appealing office is fairly easy to do.
You’ll also want to be clear in your marketing campaign and make sure that your clients are aware of what services you do and do not do, as well as any policies that you wouldn’t want them to be side-blinded by.
Read more about those customers who you won’t be seeing again, and ways to make sure most will be coming back.
Image courtesy of: softintelligencedata
“There are lots of reasons new clients don’t come back. Sometimes, our personalities simply don’t mesh. There’s not much we can do about that. However, there are many things we can do that increase the chances that more new clients will return.
In the past twenty-plus years, I’ve had lots of massages. I’ve learned something from every one of them. Not only have I decided what I prefer in a massage therapist; I’ve noticed there are numerous small details that go into the client experience that either add up to satisfaction or disappointment. I invite you to consider a few and think about how they play out in your practice.”