Most of us have careers — and lives — that benefit from a thoughtful review on occasion to make sure we’re staying on track with our goals. When we plan for a career in massage therapy — or any field — we want to make sure we’re covering all the bases and taking a multi-pronged approach to success.
Getting advice from a long-time pro is always invaluable, and in the following interview with Whitney Lowe, Director of the Academy of Clinical Massage, he shares his thoughts on marketing, customer sevice, and business management.
Image courtesy of: Haunting Visions
“The following series of blog posts will highlight one of the leaders in the massage and bodywork field once a week. Whitney Lowe is our featured expert this week. Lowe directs the Academy of Clinical Massage and is the author of Orthopedic Assessment in Massage Therapy (Daviau Scott, 2006) and Orthopedic Massage: Theory and Technique (Churchill Livingstone, 2009). He teaches continuing education in advanced clinical massage through the academy and offers an online certification program in orthopedic massage.
The best thing I ever did to grow my practice is …
Whitney Lowe: Networking with other health professionals. This included doing presentations and creating information that was directly relevant to their patient population. There is nothing like a personal meeting, and meeting these individuals helped build trust in our mutual relationships.”