Your visuals are vitally important in selling your brand. Have you thought about what your color scheme is “saying” about your business?
The following blog discusses the importance of visual branding in telling customers the story of your business. Eye-catching, vibrant visuals will hook customers into your emails, marketing, social media campaigns…and of course, your website.
But there’s more: read on to find out how color contributes to convincing customers you’re a brand they can trust…and even love.
Image courtesy of: tingyuechohuang
“Establishing a beloved, trusted brand is the great white whale of modern marketing: It’s an elusive thing to harpoon.
Vistaprint Corporate has created an infographic to help you hook customers with memorable visuals. Way beyond mere aesthetics, your branding visuals have the potential to win over hearts (and heads). The graphic cites research showing that positive brand interactions activate the part of the brain associated with reward and self-identification, and even release the same chemical linked to personal trust.
To create this connection with potential clients, Vistaprint Corporate advises “catching their eye” with color, control and consistency. They claim nearly “90 percent of immediate judgements of a brand’s visual identity can be attributed to color alone.” Apologies in advance if your color scheme features orange, yellow and brown, because consumers apparently view you as “cheap.””