Baby Boomers Will Soon Control 70% of Disposable Income: Are You Reaching Them?
One of this article’s “key takeaways” is that “over half of Boomers who use social networking sites visit a company website or continue their research on a search engine as a result of seeing something on social media.”
If Baby Boomers are online, you should be as well. This article makes clear the necessity of having a website that promotes and informs your audience — and remembers them in your marketing.
Baby Boomers may be more demanding, willing to research and compare, and want to know that you’ll be aware of their special needs — whatever they may be. According to a 2012 Nielsen report, they will also control 70% of disposable U.S. income over the next 5 years.
They are probably looking for quality, won’t want to feel talked down to, and will be perusing your site to learn how well you know your business, as well as how well they will be treated.
Read the blog to learn more about how you should be tailoring your marketing to increase your reach to this powerful segment of your possible client base.
Image courtesy of: Ginas Pics
“Does it make sense to market to Baby Boomers on social media? What better way to find the answer to these questions than by going straight to this demographic. To better understand this group, DMN3 did an online survey of 1,000 people aged 60 to 69. We wanted to learn about their online activities.
Here’s what we found.
Today’s Baby Boomers are more connected than ever before.”
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