Should You Register Your Massage Therapy Business on Yelp? Read This and Decide

Yelp is an online tool that has become known as the most powerful review site. Founded in 2004, creators claim the original purpose for the site was to help people find the best local businesses. Today the platform claims to have 135 million monthly users, and search engine results prove that Yelp is a powerful source of information for businesses.

Business owners can set up a Yelp account for free; often the business is already listed, but not claimed or updated. If you’re the owner or representative all you have to do is claim the listing, then update the information and add photos.

A recent survey by Wiidemen Consulting revealed that 60% of Yelp users go to the site looking for reviews, while only 32% are actually looking for businesses near them. But how important were the reviews to them? With choices of “high,” “in between,” or “low,” only 42% said the impact of the reviews was “high,”  11% said “low” – while 45% said, “in between.”

Users can use Yelp to find events and communicate with other users, while business owners can also respond to reviews and send messages to customers.

To set up a Yelp account:

  1. Claim Your Yelp Business Page — if it’s listed. Use the search function on the Yelp for Business Owners page to find your company.
  2. If your business is not listed, click the “Add your business to Yelp” link and complete the form to add your listing.
  3. Fill out a form with your company name, email address, and password.
  4. Verify your phone by clicking the “Call Me Now” button.
  5. Update your business Information and add photos.
  6. You can also offer specials and gift certificates; customers pay Yelp, Yelp keeps a share of the purchase (30% for deals, 10% for gift certificates), and you get the rest.

Check out Yelp and see if it’s something you want to use for your massage therapy business. Let us know in the comments if you have had experience with the tool, and if so, how your experience has been — we’d like to know!

 


Image courtesy of: Yelp.com

 

Still Don’t Have a Website? Learn Why You’re Missing Out on 80% of Possible Customers

According to a 2016 study, 46 percent of small businesses in the U.S. still don’t have a website. The study surveyed 350 businesses, most of which had less than 10 employees.

The sad thing about this study is that these businesses are possibly losing out on as much as 80% of their possible customer base. That’s because over 80 percent of Americans report using online research before making any kind of purchasing decision.

In other words: if you don’t have a website, 80% of customers don’t know you even exist.

Almost 30% of the businesses without a website stated that they felt a website “wasn’t relevant” to their business…so they obviously aren’t keeping up with the latest trends in sales and marketing.

While cost was listed as the next most popular reason for not having a website, that’s also questionable, with the many excellent free website platforms available.

Only 10 percent stated lack of technical know-how, which is good…because most free websites are ridiculously easy to create, offer technical answers and how-to-videos, and allow you to add your own pictures, blog posts, articles, videos, coupons, gift certificates, and review. (Check out the information on the Massage4Life Website Builder to see the selection of stunning free website templates available so you can create your website today!)

It’s also important to have a website that’s mobile-optimized since more people spend time browsing, shopping and researching on mobile devices than on computers; however, a quarter of the businesses surveyed that did have websites admitted that they were not mobile friendly.

In an article on Massage Magazine, massage therapists with marketing success shared the necessity of having a website. Some of the benefits named included:

  • “Breaking the ice” and making your business more familiar to new clients by posting photos of yourself and your practice
  • Ability to answer common questions, share information such as a mission statement, the modalities you perform, and payment/cancellation policies
  • The ability to share reviews and testimonials from satisfied clients
  • Allows you to sell gift certificates and promote specials
  • Set up online scheduling

Check out the information on the Massage4Life Website Builder to see the selection of stunning free website templates you can use if you’re ready to create a website today!

 

 


Image courtesy of: Puigg!

Facebook is Still KING…and You Should Be Using It to Promote Your Massage Therapy Business

While many of us still only use Facebook as a means to connect and share with family and friends, the following statistics show how vital it is to take this social media platform seriously.
If you have a massage therapy business, you can be using the incredible reach of Facebook, along with social media sites like Pinterest, and information and review platforms like Yelp, to spread the word about your massage business.
Your marketing efforts need to be multipronged, so you’ll want to continue blogging on your website, sending out email newsletters, and even direct mail campaigns every so often.
But don’t miss out on the opportunity to promote on the largest social media channel on the planet: Facebook is still the easiest and most popular way to share your massage therapy business through the social media sphere.
Learn more amazing facts about Facebook in the blog:


Image courtesy of: LeStudio1 – 2017

  • Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year. (Source: Facebook 7/26/17) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
  • There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.  (Source:  Facebook as of 2/01/17)  This is hugely significant and shows the dramatic growth of mobile traffic on Facebook.  Mobile advertising revenue represented approximately 87 percent of advertising revenue for Q2.
  • 1.32 billion people on average who log onto Facebook daily active users (Facebook DAU) for June 2017, which represents a 17 percent increase year over year (Source: Facebook as of 07/26/17) The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
  • There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17).  
  • On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)


zephoria.com

Why You Should Think About Offering Massage Therapy Clients a Customer Loyalty Program

If you currently have a few seriously loyal clients and a few who seem to come back fairly often, why not try out a customer loyalty program?

The fact is that 68% of customers leave because they feel brands do not care about them, and the cost of these lost customers can add up fast. It’s estimated that acquiring new customers is 500% more expensive than keeping old ones.

Loyalty programs work with your repeat clients because the more often they come in for a massage, the more often they can save on future sessions.

“Buy 10, get one free” is an example of a loyalty promotion that you can try. MD Spa Shop suggests, “Give customers two free punches to get them started and give them motivation to fill up the card.”

Another way to offer a loyalty program is to team up with other businesses that you can swap massage sessions for products and freebies. With these products, you can then set up a loyalty rewards programs where you clients can earn points with their sessions, and then gift them with products for a certain number of earned points.

Referral programs are another way to reward loyalty: for every friend, family or co-worker your regular client refers, offer another series of points and rewards.

Photo By Vhea

Why You Should Think About Offering Massage Therapy Clients a Customer Loyalty Program

If you currently have a few seriously loyal clients and a few who seem to come back fairly often, why not try out a customer loyalty program?

The fact is that 68% of customers leave because they feel brands do not care about them, and the cost of these lost customers can add up fast. It’s estimated that acquiring new customers is 500% more expensive than keeping old ones.

Loyalty programs work with your repeat clients because the more often they come in for a massage, the more often they can save on future sessions.

“Buy 10, get one free” is an example of a loyalty promotion that you can try. MD Spa Shop suggests, “Give customers two free punches to get them started and give them motivation to fill up the card.”

Another way to offer a loyalty program is to team up with other businesses that you can swap massage sessions for products and freebies. With these products, you can then set up a loyalty rewards programs where you clients can earn points with their sessions, and then gift them with products for a certain number of earned points.

Referral programs are another way to reward loyalty: for every friend, family or co-worker your regular client refers, offer another series of points and rewards.

Read the following blog to learn more about the “science” of customer loyalty.

 

The Science Behind Customer Loyalty

One way of looking at customer loyalty is to think about the underlying behavioral psychology.

Today’s infographic is from West, and it outlines some of psychological principles surrounding customer loyalty, and how they can be applied to help retain existing customers.

The Science of Customer Loyalty

Retaining customers is vital to success, but achieving a low churn rate is never an easy task. After all, customers can be fickle, and brands already invest millions each year to make sure they can handle extremely high volumes of customer interactions.

How can brands lower their churn, while making the most out of their customer interactions?

Five Ways to Build Customer Loyalty

Here are some tried and true methods that help build customer loyalty, and why:

1. Deliver unexpected rewards
Unexpected rewards produce a huge rush of dopamine to the brain. By rewarding customers when they least expect it, brands can really make an impression.

2. Start and end strong
People tend to have cognitive biases towards the first and last things they experience. By making sure the customer experience is strong at both of these touch points, odds can be improved that they will come back.

3. Create a social identity
Social identity theory shows that when people feel a part of an established in-group, they are more likely to stay loyal to that group. Brands can help by creating or nurturing these channels, allowing customers to develop bonds with each other, as well as the company.

4. Let customers share rewards
People are frequently motivated by helping others, so giving customers the opportunity to share benefits or rewards can create a new facet to the customer relationship.

5. Show customers you share their values
Studies show that customers rate shared values as a key reason behind their relationships with brands. Make sure you communicate brand values loud and clear.

 

Photo By Vhea

Check Out this Step-by-Step Guide to Listing Your Massage Therapy Business on Google My Business

How often do you use Google during the course of a month?

According to Business Insider, 2.3 million Google searches are performed per minute, or 100,000,000,000 Google searches per month.

Google is huge, and its tool “Google My Business” is an invaluable way to promote yourself to the hundreds if not thousands of users looking for what you have to offer 

According to Page Traffic, “Google My Business  lets your customers find you across Google” by “assembling all their business information from Search, Maps, and Google+, and managing them right at one place.”

You can post and edit your information as you desire, as well as posting pictures and reviews. 

Check out the blog below for a step-by-step outline to getting your business on Google My Business. 


Image courtesy of: panoramapress

“…there is just nothing, nothing that comes even close to the commanding power of Google. Nothing that comes close to getting your business on the first page of Google.

Why is Google so powerful?

Google’s power for massage therapists comes not from their paid ads alone, but from ranking at the top of your city when people type in the critical phrase “Massage Therapy [your city]”. You HAVE to be at the top of this. Nobody is looking on page 10, or 5, or, let’s be honest, page 2. It’s all about page 1. And it’s all about getting as near as possible to the top of that page. https://holisticmarketer.co/blog/massage-therapy-top-google-pt1/

Need-to-Know Massage Marketing Tips for our Current Healthcare Climate

With the future of health insurance being so uncertain, it’s vital that massage therapists continue to work on their marketing strategies with a multipronged approach to building their client base.

According to the American Massage Therapy Association, it’s important to always have business cards on hand, as well as a 30-second “elevator speech” prepared about your massage therapy practice and the benefits of massage therapy.

Other efforts include:

Advertising – to reach new clients and keep older ones in the loop. Efforts can include leaving your massage business card and/or brochure listing your services at community centers and areas and with any stores that provide an area for flyers and public announcements. You can also make flyers and announcements for upcoming promotions, free demos, and workshops. Be certain your contact information is highly visible, and make it easy for contact to reach you by giving your phone, email and website address.

Promotions – Advertising specials and discounts including holiday specials, two-for-ones and package deals, or workshops and demos you can offer.

Events, Charities, and Causes – Seek out charities and community organizations in your area and develop relations with them. By offering free demos and their events, sponsoring the organization, or offering charity workers special deals, you can give back and spread the word about your business at the same time.

Read more about marketing health related businesses during this current healthcare climate in the blog. 

 

“No one knows for certain what’s going to happen to health care in the United States, but our clients have to keep moving forward with their marketing and communications efforts.

Whether Obamacare is repealed, replaced or revised, it’s safe to assume any health care law will continue to advance two trends:

  1. Consumers will shoulder an increasing financial burden for their portion of health care costs (primarily as the result of high-deductible health plans)
  2. Providers will have to focus on value-based compensation vs. volume-based compensation, i.e., pay for performance instead of fee for service

 How do these trends affect health care marketing?

 Patients’ growing financial responsibility for their care is going to require health care marketers to make a stronger case for value.”

 

www.prdaily.com

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Need Ideas for Presenting Your Massage Business to A Crowd? Use These 3 Tips

Have you ever found yourself in a situation where you have to give a brief presentation about your business? You don’t need to be a trained spokesperson or have experience speaking in front of people in the past to be able to speak eloquently about your business — if you’ve thought about some things in advance. Here are some things you might want to prepare in advance.

1. A Mission Statement. What is your “mission?” You might already have a mission statement, which is a public statement that describes the purpose, values, and focus of your company. It pretty much stays the same over time.

2.  A Vision Statement.  Somewhat different from your mission statement, a vision statement looks forward and describes your long-range goals, and details who you plan to impact with your services.

Sometimes companies will come up with one or the other, or combine elements of both.  The valuable thing is that writing one or both will require you to think deeply about your business and what you want to achieve in the present and long-term.

Read the blog below for 3 other ways to create talking points about your company.


Image courtesy of: notothequo

“How to Create a Killer Elevator Speech in Minutes
10-SECOND INTRODUCTIONS

One of the exercises from our 58 Hour Business and Marketing Course for Massage Therapists

Everyone knows they need one, but how to come up with one? Here are three easy to do and FUN exercises.

An “Elevator Speech” is good for brief introductions such as when networking or meeting someone for the first time.  Answers the question “what do you do?””

 

bodywisdomschool.wordpress.com

Learn to Market this Vital Therapeutic Massage Benefit in Assisted Living Centers

The need for physical touch is referred to as “skin hunger” or “touch hunger” by medical professionals.

Psychiatrist Dr. Neel Burton, M.D., has written, “…older adults, who tend to be more alone, more vulnerable, and more self-aware, are likely to need considerably more skin contact than their younger counterparts. Therapy animals have become common in care homes, and, despite a lifetime of reservations, residents can be encouraged to hold hands or rub each other’s shoulders.”

Tender Touch for All, a massage company that specializes in offering “rehabilitative and restorative massage therapy for seniors, veterans, people with disabilities and chronic conditions” explains that massage can positively benefit the elderly by helping to lower anxiety, relieve depression, and minimize “touch hunger,” stating “the simple pleasure of the human touch and companionship can be priceless for isolated or lonely seniors, and benefits the emotional well-being of a population at greater risk to suffer from depression.”

Psychology Today notes:

  • Researchers have found that an embrace changes our reaction to stress
  • Studies have shown that people who received a warm embrace from their romantic partners before a stressful event showed lower stress responses than those who had not received an embrace
  • People who received embraces showed smaller increases in their blood pressure than those who hadn’t received them

In the following blog, learn more about formulating a marketing plan for assisted living centers, including adding the appropriate CE courses in geriatric massage to your list of modalities.

 


Image courtesy of: Nicolás J. Gomez

“When you are preparing to market yourself to the geriatric massage population one of the best ways is to connect with a local senior living facility.  How do you go about marketing your massage practice to the senior assist living facilities?   I’ve included some questions and benefits below to help you prepare your presentation for a director of a senior assisted living facilities.

Most assisted living managers have only a passing acquaintance with massage. Usually from a spa or athletic competition. The massage provided in these contexts is not appropriate or safe for senior residents. Unfortunately. massage schools teach little or nothing about geriatric massage except that seniors are a growing market.”

 

www.daybreak-massage.com

 

Don’t Start Your First Blog Until You Read This

This blog article should actually make you feel a lot less worried about blogging. 

Because if there’s one thing that quickly becomes apparent from this article it’s that time is of the essence when dealing with today’s reader; and, the fact is, you don’t have time feel worried

The following article from Smart Blogger offers suggestions on how you can create written content that will actually be read by today’s reader. But just who is that reader…and what do they want from us, the content provider?

According to a recent study by Microsoft, today’s reader — or, we — have an attention span that has dwindled down to a mere 8 seconds.  Which means, whatever you’re about to write, you want to make sure it hooks your reader in quickly, makes your point abundantly clear with out lots of “extra” ideas peppered in… and is active enough to keep your audience interested. 

Also important when writing for today’s reader is to remember that “white space” is your friend, and “rhythm” isn’t just for the dance floor; it will literally draw in readers, and keep their curiosity peaked right up till the end of your piece.

Read more tips on how to write blogs and articles that are as engaging as possible below.

 


Image courtesy of: hgjohn

“You want people to read your content, right?

That’s why you wrote it in the first place.

But getting people to read your content in today’s world of speedy news, food, and pleasure is a challenge. You’re not just competing with other writers, but with everything online — cat videos, Kardashian gossip, Game of Thrones, etc.

With all the available alternatives, your readers are easily distracted.

Most people who land on your page will scan it and decide, within seconds, to either leave or stay.

And one of the biggest turn-offs for online readers is poor paragraph structure.

That’s why you must master the art of writing paragraphs for today’s audience, and the first step to do so is to forget everything you learned about it in grade school.

Let me explain …”

 

smartblogger.com