Marketing

How to Break Into the Sports Massage Business

It’s a know fact that specialists can charge more for their services than generalists can. This is no less true in the massage profession than it is in other professions. One of the fastest growing massage specialties is Sports Massage. This post discusses how you can get into the Sports Massage business by becoming a corrective…

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How to Make Big $ With Corporate Massage

You’ve wanted to expand into the corporate market but you’re not quite sure where to start. The corporate market can be quite lucrative but you have to go about it the right way because as they say, “You’ve only got one chance to make a first impression…” This post discusses the secret of corporate massage…

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Need-to-Know Massage Marketing Tips for our Current Healthcare Climate

With the future of health insurance being so uncertain, it’s vital that massage therapists continue to work on their marketing strategies with a multipronged approach to building their client base. According to the American Massage Therapy Association, it’s important to always have business cards on hand, as well as a 30-second “elevator speech” prepared about…

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