Facebook is Still KING…and You Should Be Using It to Promote Your Massage Therapy Business

While many of us still only use Facebook as a means to connect and share with family and friends, the following statistics show how vital it is to take this social media platform seriously.
If you have a massage therapy business, you can be using the incredible reach of Facebook, along with social media sites like Pinterest, and information and review platforms like Yelp, to spread the word about your massage business.
Your marketing efforts need to be multipronged, so you’ll want to continue blogging on your website, sending out email newsletters, and even direct mail campaigns every so often.
But don’t miss out on the opportunity to promote on the largest social media channel on the planet: Facebook is still the easiest and most popular way to share your massage therapy business through the social media sphere.
Learn more amazing facts about Facebook in the blog:

Image courtesy of: LeStudio1 – 2017

  • Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year. (Source: Facebook 7/26/17) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
  • There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.  (Source:  Facebook as of 2/01/17)  This is hugely significant and shows the dramatic growth of mobile traffic on Facebook.  Mobile advertising revenue represented approximately 87 percent of advertising revenue for Q2.
  • 1.32 billion people on average who log onto Facebook daily active users (Facebook DAU) for June 2017, which represents a 17 percent increase year over year (Source: Facebook as of 07/26/17) The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
  • There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17).  
  • On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)

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