As you work on your business strategy, you’ll want to continue to research online sites and platforms that will help do some of your work for you.
One tool you might want to check out is “Google My Business,” which works as an all-in-one publicity portal for readers searching businesses on the web. Google is the largest search engine, so it makes sense that businesses would want everything about their business Google will share to show up correctly.
According to Google, “Google My Business” is:
“a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.“
Google My Business encourages you to post pictures, noting that companies that post images receive more clicks for directions on Google Maps, as well as stimulating more click throughs to business websites.
Read the following blog to discover why Jennifer Gardella believes reviews on Google My Business and sites like Yelp are critical to building your business, along with her tips on how to get more reviews.
Image courtesy of: jayfindling
“To build a review strategy you need to know why they are important, where to collect them and how to ask customers and clients. So let’s go through each of these issues.
Why are reviews important?
Your potential customers and clients read reviews – researchers claim 80-90% of individuals do not buy a product or sign-up for a service without first consulting reviews. Also the search engine algorithms consider reviews when rating your website. A business with a several great reviews will rank higher. They are considered a signal or a measure of your business. The more well written and positive information on the internet about your business the better.”