Marketing Your Massage Business: What You Should Know about The Power of YouTube
Did you know that googling “Massage and YouTube” reveals over 42 million results?
Even if only half that number of results are videos that offer valuable insights into massage therapies, practitioners, techniques, and interviews — even if only a tenth of that number, for that matter — that’s still ALOT of massage videos … making YouTube a huge source of information about massage today.
Market experts at The Fortune Lords shared some incredible YouTube facts, including:
- The total number of people who use YouTube – 1,300,000,000.300 hours of video are uploaded to YouTube every minute!
- Almost 5 billion videos are watched on Youtube every single day.
- YouTube gets over 30 million visitors per day
- In an average month, 8 out of 10 18-49 year-olds watch YouTube.
- By 2025, half of viewers under 32 will not subscribe to a pay-TV service.
- 6 out of 10 people prefer online video platforms to live TVThe total number of hours of video watched on YouTube each month – 3.25 billion.
- 10,113 Youtube videos generated over 1 billion views.
- The average number of mobile YouTube video views per day is 1,000,000,000
- The average mobile viewing session lasts more than 40 minutes
- Female users are 38% and male users are 62%.
It’s easy enough to link to YouTube videos and share them in your massage blogs. But what if you are even more adventurous and feel like you’d like to think about making your own?
Ryan Hoyme, owner of Massage Nerd, has a wicked list of resources for massage therapists dipping their toes into the tech side of massage marketing:
Image courtesy of: clasesdeperiodismo
“Face it; most of us are not technical. Most of us know how to use Facebook, and basic Microsoft Word, but that’s about it – and that’s ok. When I started teaching massage in 2001, all I knew was Microsoft Word. In 2005, I had to up my skills, and I started to learn more about technology. The first thing I delved into was video, and in 2006 I started learning about how to make a website. I started to learn Photoshop in 2009, and that is my main photo-editing program. In the past year, I’ve been using www.canva.com to incorporate some quick designs into my photos, and I use FCPX for video editing.
Technology can be scary, but it doesn’t have to be. Right now YouTube is the second largest search engine, and Google is #1. Most people search how to perform something on YouTube, and it’s full of educational videos. I’ve never taken a computer or video editing class. It definitely showed when I first got started, but it drove me to be all I can be.”
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