Blogging is a powerful marketing tool for building your brand and spreading the news about your massage business. But content on your website needs to offer the reader more than a “sales pitch” advertising your “wares” — or, in this case, more than just information about your massage business. You’re going to want to offer your readers real information that can be of benefit to them.
One statistic on web content recommends the 80-20 rule: 80 percent of your content should be informational, useful, and educational, and should broaden the reader’s knowledge on the topic. (And of course — if you can manage it on a massage website — being entertaining once in while probably can’t hurt.)
The “sales” content should only be about 20 percent.
Many massage blogs manage this by offering informative and educational blogs that end in a CTA — or, “call to action.” (Which is a nice way of saying, “Now it’s time to tell them what you really want them to do!”)
First, they will share the information about a certain technique or modality they may offer, a common complaint and some diagnostic information about it, or a product they recommend, use, or sell.
Then they’ll close their informational portion with the CTA — which is simply handled in a line or two at the bottom encouraging the reader to learn more by contacting the massage office or booking a massage. And then they ‘ll make sure to put the contact details in the closing line so the reader doesn’t have to go searching for it on their website.
Before you start your own blog, google some blogs on other massage sites to get a sense of what other practitioners are doing. Then, take the leap, dive in, and start your journey toward becoming a massage blogger!
Read more about creating great content for your website in this blog from Income Diary.
Image courtesy of: Lady Masta
1. Choose a Topic To Write About
Obvious I know!
a) Who is your audience?
b) What do they need to know?
c) What can you tell them that no one else can?
d) What is your unique talent? (we all have at least one)
e) In one sentence what is the biggest lesson in life you have learned so far?
f) What was your biggest mistake and what did you learn from it? (Those who succeed the most also tend to fail the most!)
And most importantly of all with Content Creation:
How does your blog post benefit the reader?