If you’re working for yourself and not at a spa, you may have to decide whether or not it’s time to raise your rates.
This is a question that can of course cause you (or any small business owner) some anxiety.
Associated Bodywork & Massage Professionals shares an article by Eric Brown that offers good reasons for believing most clients will go along with a price rise, and including an example of a great letter that he assisted a therapist in writing which announced the rise in price. After encouraging her to offer a promotion giving current clients the same price they had been paying for a certain amount of time, and linking it to a sales promotion and gift certificates, happily the therapist was able to sell extra packages for old clients (good for a year at their old price) while preparing them for a new price. This enabled her to offer the new price to new clients immediately without concern about losing old clients.
You might also decide to offer sliding scale increases for current clients.
Read the following blog by Julie Onofrio on taking a positive attack when you have to raise your prices.
Image courtesy of: Tax Credits
“Raising Your Massage Fees is often a difficult part of being in business for yourself as a massage therapist. On one hand you want to be able to provide affordable massages to people and on the other hand, you need to make a living to stay in business so that you can continue to serve your clients. Knowing when to raise your rates and learning how to raise them to avoid losing income and clients is a process. You have to do what is right for you at whatever stage you are in.”