Facebook still holds the lion’s share when it comes to social media and marketing, and there are two ways the media giant allows you to connect with possible clients.
But what are the differences between a business page or a group page…and how do those differences impact your following? And how important are those darned “likes” anyway?
There are many things to consider: Facebook has its own algorithm — or, its self-determined set of actions the affect how users interact — and those algorithms change constantly. So you might need to have a multi-pronged approach to connect with the most users who want what you are selling, and showing their support by the all-important “thumbs up.”
Check out this detailed analysis of the difference between business pages and fan pages for more insight.
Image courtesy of: wildquist
“…the expectation to have a Facebook presence for your business creates a dilemma: Are business/fan pages or groups best? The answer depends on what you want to accomplish.
To me, there are three features we want from a Facebook account for our practice: visibility, marketing and building community. What you hope to achieve depends on where you are now in your practice and where you’re going. Knowing what results you want is the first step to any marketing venture.”