According to a 2016 study, 46 percent of small businesses in the U.S. still don’t have a website. The study surveyed 350 businesses, most of which had less than 10 employees.
The sad thing about this study is that these businesses are possibly losing out on as much as 80% of their possible customer base. That’s because over 80 percent of Americans report using online research before making any kind of purchasing decision.
In other words: if you don’t have a website, 80% of customers don’t know you even exist.
Almost 30% of the businesses without a website stated that they felt a website “wasn’t relevant” to their business…so they obviously aren’t keeping up with the latest trends in sales and marketing.
While cost was listed as the next most popular reason for not having a website, that’s also questionable, with the many excellent free website platforms available.
Only 10 percent stated lack of technical know-how, which is good…because most free websites are ridiculously easy to create, offer technical answers and how-to-videos, and allow you to add your own pictures, blog posts, articles, videos, coupons, gift certificates, and review. (Check out the information on the Massage4Life Website Builder to see the selection of stunning free website templates available so you can create your website today!)
It’s also important to have a website that’s mobile-optimized since more people spend time browsing, shopping and researching on mobile devices than on computers; however, a quarter of the businesses surveyed that did have websites admitted that they were not mobile friendly.
In an article on Massage Magazine, massage therapists with marketing success shared the necessity of having a website. Some of the benefits named included:
- “Breaking the ice” and making your business more familiar to new clients by posting photos of yourself and your practice
- Ability to answer common questions, share information such as a mission statement, the modalities you perform, and payment/cancellation policies
- The ability to share reviews and testimonials from satisfied clients
- Allows you to sell gift certificates and promote specials
- Set up online scheduling
Check out the information on the Massage4Life Website Builder to see the selection of stunning free website templates you can use if you’re ready to create a website today!
Image courtesy of: Puigg!