The following blog, written by Mark Liskey of PressurePerfect(TM) Massage focuses on the importance of maintaining a client base that will help you achieve your financial goals, and how creating a “balanced” client list will keep your finances steady even if you lose a client here and there.
Or, if the country is hit by a(nother) recession.
Mark shares excellent suggestions for building your referral networks with businesses that serve clientele from different budget levels that will be interested in your massage services.
Mark also discusses the value of offering demo massages at different locations to interest potential patients.
Image courtesy of: superchr0nic
“Sometimes clients leave. Hey, that’s the nature of business, right? But if you lose a couple key clients at once and can’t replace that income reasonably fast, you’re going to be in trouble. Here’s how you make sure that you can handle any client-loss situation: build a balanced client base.
Balanced Client Base
You can classify clients in a lot of ways, like monthly client, weekly client and occasional client.
But in order to survive client attrition (and market crashes), I think of my clients in two ways: (1) recession-proof clients and (2) non-recession-proof clients.
You need both.”