What to Do When Your Beautifully Written Marketing Email Ends Up in Gmail’s Promotions Tab
Are you sending out regular emails or newsletters to your clients?
Marketing (read “Keeping In Touch”) emails and newsletters can be wonderful ways to keep your clients abreast of what’s going on in your world and massage business… and honestly, just keep you, and their next massage appointment, at the forefront of their mind. After all, they’re as busy as you are — and it’s easy for any of us to sacrifice our health and wellness when the world gets crazy.
But if you’re going to send something to your clients, you want it to be worth their time. So it shouldn’t just be, “Hi, it’s time for your next appointment”… I don’t know about you, but I chuck those emails when they come from the doctor.
Of course, you also don’t want to write a book. Who has time to read something like that?
Maybe a brief description of a catchy fact or inspirational quote in your subject line would work nicely; if your clients know every email is going to share one health related fact or inspirational wellness quote — ONE, not twenty — they may look forward to it, and not necessarily even see it as a marketing pitch.
Personalizing your emails as much as possible is also great — using mail merge to insert your client’s first name in the greeting works wonderfully if you’re doing a blanket or mass eblast.
But the following blog addresses another pain-in-the-butt issue of marketing emails: Gmail’s Promotions tab.
Did you know Gmail even HAD a Promotions tab? Or that you should be checking it? And that if you’re sending out emails regularly, you want your clients to be checking it? If you’re sending emails or newsletters and your clients are getting them, you need to know. “By the way, I’ve started sending out monthly newsletters — can you let me know if you get it or not? Check your Promotions folder if you don’t get it and you have Gmail.” Something like that.
If you’re sending emails or newsletters and your clients aren’t getting them, you need to know. Just ask them. “By the way, I’ve started sending out monthly newsletters — can you let me know if you get it or not? Check your Promotions folder if you don’t get it and you have Gmail.” Something like that.
(You might as well also remind them about Spam and Junk folders, while you’re at it, on the off chance your beautifully penned — or, typed — email ended up in one of those dreadful places.)
This is a tricky issue, and the blog below has some recommendations for dealing with Gmail’s annoying — but also useful — Promotions tab.
Image courtesy of: wagner_hf
“Why Do We Need To Avoid The Gmail Promotions Tab?
Google wants people to go into their Promotions Tab, it’s definitely not just another ‘Junk’ or ‘Spam’ folder. With that said it can hurt your important message if it appears between ASDA’s weekly deals and a MoonPig reminder that you only have 3 days before Mothers Day. Hopefully the email content you’re sending to your customers isn’t just a list of deals, if it is then the Promotions Tab is where it should be! If it’s anything more though, if it’s genuine communication or conversation then you want it to land in your customers normal inbox and be given the attention it deserves.”
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