If you currently have a few seriously loyal clients and a few who seem to come back fairly often, why not try out a customer loyalty program?
The fact is that 68% of customers leave because they feel brands do not care about them, and the cost of these lost customers can add up fast. It’s estimated that acquiring new customers is 500% more expensive than keeping old ones.
Loyalty programs work with your repeat clients because the more often they come in for a massage, the more often they can save on future sessions.
“Buy 10, get one free” is an example of a loyalty promotion that you can try. MD Spa Shop suggests, “Give customers two free punches to get them started and give them motivation to fill up the card.”
Another way to offer a loyalty program is to team up with other businesses that you can swap massage sessions for products and freebies. With these products, you can then set up a loyalty rewards programs where you clients can earn points with their sessions, and then gift them with products for a certain number of earned points.
Referral programs are another way to reward loyalty: for every friend, family or co-worker your regular client refers, offer another series of points and rewards.
Photo By Vhea